Franchise Model

Generally, There Are 3 Types of Popular Franchise Systems

> Product Distribution Franchise

A product distribution franchise model is similar to a supplier-dealer relationship, however, the franchisee is required to observe a few guidelines e.g. agreeing to sell only the franchisor’s brand exclusively.

For example, an outlet may agree to sell only certain products in its store at the exclusion of some other products. Typically, the franchisee merely sells the franchisor’s products. However, this type of franchise will also include some form of integration of the business activities. The franchisee is allowed to be much more independent than if he or she was running a business format franchise.

Some well-known product distribution franchises are Coca-Cola, the Ford Motor Company, Exxon, and Osim. Product distribution franchises deal mainly with large products such as automobiles and auto repair parts, vending machines, computers and some inventory for convenience stores.

> Business Format Franchise

In a business format franchise, the business integration is more complete. The franchisee distributes the franchisor’s products and services under the franchisor’s trade mark, as well as implements the franchisor’s format and procedure of conducting the business.

The arrangement is formalized through a legally binding contract. This comprises the franchisor’s name, goodwill, product and services, procedures, manuals and standards, marketing operating systems and support facilities.

Business format franchising is the most popular type of franchise system and the one generally referred to when talking franchising. Famous examples of Business Format Franchise are McDonalds, KFC, Famous Amos, Starbucks Coffee and Dunkin’ Donuts.

> Management Franchise

It is a form of service agreement whereby the franchisee provides the management expertise, format and / or procedure for conducting the business. Some examples of Management Franchise are Hilton, American Idol and UPS Store.



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