What Is Branding?

> Brand Name

That part of the brand identity which can be spoken

> Brand Mark

Recognisable but can not be spoken eg: symbol, design, colour, lettering style, character, gesture

> Trademark

Gives seller exclusive rights to use registered trademark

> Copyright

Exclusive right to produce and sell brand material as a literacy / artistic

> Patent

Legal protection of a product feature or manufacturing process

A Brand

A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising.

Branding Is Way More Than Just A Logo And A Website

“Your brand is what other people say about you when you’re not in the room”

- Jeff Bezos
CEO & Founder of Amazon